WHO SHOULD PARTICIPATE?

You should plan on participating if:

· It is important to you to have a rich blend of nationalities as part if your international student base.
· Meeting your future students in person to discuss their education opportunities is part of your recruitment methodology.
· You are serious about discovering a unique and motivated market.
· Your institution is seeking brand-recognition in Kuwait.
· Ongoing visibility in this growing market is part of your marketing strategy.

It is important to keep top-of-mind awareness in Kuwait. With the myriad schools trying to penetrate the market, you should develop a presence and maintain it. This is best achieved by combining event participation at "Kuwaitedu" Exhibition with building solid relationships with reliable partner agencies.

Discover your potential in the Kuwait market, and meet your future students:

Kuwait is a quickly-developing country, with the youngest population ratio in Middle East. So now, more than ever, there is a large market for a skilled, educated, globally-minded current and future workforce.

This translates into a strong need for education, and the education system in Kuwait is lacking space for all of the enthusiastic students seeking to advance academically. Because of this, families and prospective students are looking outside of Kuwait for viable study options, to plan for the future.

Becoming part of the KGCE with "kuwaitedu" exhibition circuits ensures that you will be exposed to this prolific market. As the largest fair showcasing international education opportunities, "kuwaitedu" attracts institutions from many countries, such as the US, UK, Canada, Australia, Spain, Ireland, Holland, New Zealand, Germany, Italy, France and Malta. This diverse representation and the quality of the schools are what attract thousands of serious and motivated students to this annual event.

EXHIBITION PROMOTION & MEDIA PLAN

Managing to the success of "kuwaitedu" is the carefully-planned promotion strategy. Knowing where and how to advertise so that the right segment of the market attends is essential, and the "kuwaitedu" organizers have carefully selected where and to whom to promote the exhibitions:

Newspaper Ads:
We will advertise for the exhibition in the daily newspapers. The campaign will begin before the official opening and will continue throughout the period of the exhibition.

Press Releases:
The organizing committee will organize a series of press release on the participants of the exhibition and the functions during the exhibition (in different local newspapers).

Exhibition Catalogue:-
We will issue a detailed catalogue in which it will include all the exhibitors' information and details. Each exhibiting organization will be entitled to one page (half in English and the other half in Arabic) that will be given to all exhibitors of the fair on free basis. Do kindly send us brief information about your Organization that do not exceed six lines and send it a long with the application forms before the 21^st of February 2012. We will be printing 10000 full color copies of the catalogue. These catalogues are going to be distributed for all visitors of the Fair. For any extra pages needed {Information or advertising ads}.

Web-Site Link:
Organizers will establish a web-site page for the exhibition on the internet along with our exhibitor’s links for a whole year free of charge.

Furthermore, and for the interested Universities, Colleges and Educational Organizations whom are interested to participate with their web-site’s Links without participating at the actual Fair, their will be a fee of K.D 75. It will be free of charge for those who are participating at our Fair. Our web-site will enable students to search and choose from the list of different Universities & colleges from many countries around the world (address, contacts and e-mail). Interested organizations and exhibitors are to insure sending their Web-Site Links application form not later than the 21^st of February 2012. Our Web-Site will launch all Web-Site Links as soon as payment and application form received, as an Add link for one year.

Fliers:
Approximately 20000 fliers will be printed and distributed at all education areas in Kuwait.

Posters:
Posters about the Exhibition will be printed and distributed as part of the Exhibition activities at various parts of Kuwait in order to make the Exhibition known to the citizens.

Signboard:
Various large signboards will be fixed at the front of the hotel and around it.

Invitations:
Around 5000 invitation cards will be addressed to VIP’s in the fields of education, politics, in addition to undergraduates and graduates.

TV Coverage:
Organizers will arrange with one of the television to cover the opening Ceremony (will notify you at a later stage on which TV station).

SMS (Mobiles
Organizers will advertise about the exhibition through SMS (Mobile)

E-mail Shooting
Organizers will start shooting about the exhibition through 400.000 e-mial one weak before the exhibition.

Social media:
A “facebook” page would be launched a “Twitter” Tweets will be sent to estimated 400.000 target of interested people.