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You should plan on participating if:
You should plan on participating if: · It is important to you to have a rich blend of nationalities as part if your international student base. · Meeting your future students in person to discuss their education opportunities is part of your recruitment methodology. · You are serious about discovering a unique and motivated market. · Your institution is seeking brand-recognition in Kuwait. · Ongoing visibility in this growing market is part of your marketing strategy. It is important to keep top-of-mind awareness in Kuwait. With the myriad schools trying to penetrate the market, you should develop a presence and maintain it. This is best achieved by combining event participation at "Kuwaitedu" Exhibition with building solid relationships with reliable partner agencies. Discover your potential in the Kuwait market, and meet your future students: Kuwait is a quickly-developing country, with the youngest population ratio in Middle East. So now, more than ever, there is a large market for a skilled, educated, globally-minded current and future workforce. This translates into a strong need for education, and the education system in Kuwait is lacking space for all of the enthusiastic students seeking to advance academically. Because of this, families and prospective students are looking outside of Kuwait for viable study options, to plan for the future. Becoming part of the KGCE with "kuwaitedu" exhibition circuits ensures that you will be exposed to this prolific market. As the largest fair showcasing international education opportunities, "kuwaitedu" attracts institutions from many countries, such as the US, UK, Canada, Australia, Spain, Ireland, Holland, New Zealand, Germany, Italy, France and Malta. This diverse representation and the quality of the schools are what attract thousands of serious and motivated students to this annual event.
EXHIBITION PROMOTION & MEDIA PLAN Managing to the success of "kuwaitedu" is the carefully-planned promotion strategy. Knowing where and how to advertise so that the right segment of the market attends is essential, and the "kuwaitedu" organizers have carefully selected where and to whom to promote the exhibitions: · Multiple ads insertions before and during the Exhibition at Kuwait times, Arab times, Al Wattan, Al Rai, Al Anba, and Al Qabas Newspapers. · Press release in local newspapers. · Publishing and distribution a catalogue that includes all exhibitors names, addresses and advertisements.
· Posters will be printed and distributed at all education areas in Kuwait. · Various large signboards will be fixed at the front of the hotel and around it. · Around 5000 invitation cards will be addressed to VIP’s in the fields of education, politics, in addition to undergraduates and graduates. · Organizers will arrange with one of the television to cover the opening Ceremony (will notify you at a later stage on which TV station). · Radio spots on popular stations (Kuwait FM, and Marina FM) matching our target market. · Distribution of over 20,000 flyers at high schools, universities and other high student-traffic areas, as well as mailing to high schools in and around Kuwait.. SMS Shots during the Exhibitions dates
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